Stephen Bird

Finimize publishes a daily newsletter for retail investors with over one million subscribers and 40,000 premium subscribers, making investing accessible and digestible to clients.

Premium members get access to exclusive content, live expert events and member-only group chats, where they can learn from each other and discuss the latest trends.

Benefits from the abrdn group – such as access to its global network of partners, its established research team and its operational infrastructure – will enable Finimize to scale even more rapidly.

Finimize will continue to operate as an independent brand and insights platform. Finimize CEO Max Rofagha will join abrdn’s leadership team.

Finimize is Mr Rofagha’s second successful start-up venture and he will use his entrepreneurial acumen to help accelerate a culture of innovation within the company.

Stephen Bird, CEO of abrdn, said: “The acquisition of Finimize by abrdn further supports our strategic ambition to deliver client-led growth through enabling our clients to be better investors. Finimize’s vision to empower smarter investors is a perfect fit for the group.”

Mr Rofagha added: “In a world where technology has largely removed the friction from investing, information is king. There’s been huge amounts of innovation in the brokerage space, but very little when it comes to information.

“We’re excited to be at the forefront of changing this with the backing of a major financial institution that shares our vision.”