Braw Boutique, launched by husband-and-wife team, Minnie and Sandeep Singh, sells a range of clothing and gifts, including jewellery, books, and décor, many of which are locally produced by independent suppliers. Its partners are all women-owned small businesses.

The shop’s product range includes items from two popular local businesses – AngelK Silk Weddings, an award-winning professional silk florist, and Solasta Skin, a skincare brand which has featured in a range of luxury lifestyle magazines.

Braw Boutique also designs clothing in store for adults, children and babies, offering a quick turnaround personalisation service which has proven popular. Customers can order and collect personalised baby gifts, such as personalised clothing and accessories, and create their own bespoke gift hampers within a few hours.

Owner, Minnie, started making baby clothing after giving birth to her son nine years ago. After posting an image to an online parenting group, she was encouraged to start selling the products.

While Minnie enjoyed years of online success, she’d always dreamed of opening up her own physical shop. Braw Boutique opened in June this year after Minnie and Sandeep approached Business Gateway for support.

The husband-and-wife team was connected with local business adviser, Keith Smith, who provided advice on registering as an employer, as well as supporting on contracts and the development of an employment handbook.

Through Business Gateway, Minnie and Sandeep were provided with techniques to grow their customer base, including networking with other business owners in the area, and making the most of local publications and digital marketing.

Business Gateway also supported Sandeep and Minnie with a successful application to the Aberdeenshire Council Start-up Grant, allowing the pair to access funding to help pay for initial employment costs.

Braw Boutique has been given a very warm welcome from the community, with Minnie building a strong local customer base.

Keen to increase the number of their suppliers, Minnie and Sandeep are always on the lookout for products from local crafters and small businesses to stock in their store.

Minnie Singh, owner of Braw Boutique, said: “Opening our very own shop has been a dream for a long time, and I’m so glad we were able to make it happen this year.

“I’ve always been crafty, but needed the practical support to make Braw Boutique a reality. We couldn’t have done it without Keith’s support, so we’re incredibly grateful.”

Keith Smith, Business Gateway adviser, said: “Braw Boutique has brought something new to Cults, and it’s always rewarding to support a business that demonstrates the importance of bricks and mortar stores.

“As the business continues to grow, we’ll continue to support Braw Boutique through Business Gateway’s Early Stage Growth support services.”