Aberdeen Group regains vowels as client outflows drop and profits rise

Aberdeen Group regains vowels as client outflows drop and profits rise

Jason Windsor – CEO of Aberdeen Group

Returning the vowels to its name, Aberdeen Group, formerly abrdn, has reported a significant reduction in client outflows, dropping to £1.1 billion in 2024 from £17.6bn the previous year, following a period of business simplification.

Despite a 6% dip in adjusted net operating revenue, the company saw a 2% rise in adjusted operating profit, driven by the strong performance of its interactive investor platform and strategic asset disposals. Assets under management and administration (AUMA) increased by 3% to £511.4bn.

Interactive investor experienced substantial growth, with inflows nearly doubling to £5.7bn and AUMA rising by 17.1% to £77.5bn.



Chief executive Jason Windsor, who assumed leadership last autumn, has outlined ambitious targets for 2026, including an operating profit of at least £300 million and a 26% increase in net capital generation.

Mr Windsor highlighted the “significant turnaround in flows” within the investments division and improved investment performance. He emphasised the repositioning of the investments arm under Xavier Meyer, focusing on specialisms in real assets, credit, and specialist equities.

Mr Windsor continued: “Alongside our results, we are setting out our strategy to become a leadingWealth & Investments group, with new 2026 targets that underline the potential for the profitable growth we see in all of our businesses. Together with active capital management -and by further lowering restructuring spend-we are able to maintain the historic dividend per share from materially higher, and sustainable capital generation.

“This is a Group to be proud of, with a promising future. We will deliver by looking forward with confidence and removing distractions. To that end, we are changing our name to aberdeen group plc. This is a pragmatic decision marking a new phase for the organisation, as we focus on delivering for our customers, people and shareholders.”

Share icon
Share this article: