The dedicated consulting arm of Anderson Anderson & Brown LLP (AAB), is building on the support it provides to young entrepreneurs facing a particularly challenging time, by engaging with independent business coach Rebecca Brown of Simplify Performance.

AAB Consulting offers dedicated support programmes for young entrepreneurs in the early stages of their business careers, providing them with the tools and confidence for creating jobs, increasing turnover and ultimately building strong, sustainable businesses. Ms Brown will enhance this offering, utilising her specialist expertise in planning and performance for new, small, developing businesses.

Based in Aberdeen, Edinburgh and across Scotland, Simplify Performance offers simple, strategic techniques for business success. With over 20 years’ experience in corporate finance, planning and performance, Ms Brown works hand in hand with businesses to help them understand and improve their performance to take business growth to the next level.

Companies new and established have struggled to weather the storm caused by COVID-19 and come out the other side thriving. But what has also been widely reported is that the younger generation of entrepreneurs and business start-ups have been some of the hardest hit. AAB Consulting recognise that these young entrepreneurs represent the future of business and are an important part of re-energising the economy, and therefore investment in supporting them now is crucial.

Eileen MacDonald, business owner, who owns Fairy Sleep Mother, Scotland’s first and only certified Sleep Nanny consultant is a great example of one of the young entrepreneurs supported by the team, and has benefited from tailored business support, resulting in improved efficiencies and business growth.

Mark Bell, AAB Consulting partner, said: “Helping young entrepreneurs is a privilege that comes with a weight of responsibility. They are our future after all. We have a responsibility to tell them how it is; to go the extra mile for them no matter how busy we are, and put brilliant people in front of them who can help them stand on their own two feet. Our own company is full of really good people, but we don’t have all of the answers. Our approach includes drawing on a wide network of experts we believe can make a difference to an individual business at a specific point of time, and that’s why we engaged with Rebecca.

“Rebecca’s knowledge and experience are a given. However what sets her apart, and why we are delighted she is on board, is the way she engages with humility, genuine interest, a piercing insight that gets to the heart of the matter, and a nurturing approach that means the business leader will stand strong long after Rebecca has gone.

“Not only are we excited about supporting young entrepreneurs, but also about learning from Rebecca to make our support programmes even better.”

Rebecca Brown added: “I am delighted to be working alongside AAB Consulting to support young entrepreneurs. Supporting them in the early stages of their business careers is such an enjoyable and satisfying experience. Their energy, creativity, and enthusiasm for learning is infectious and this has continued through some of the big knocks they have taken during the pandemic, but these challenges have simply pushed them on even further which is fantastic.

“It has been great working with the AAB Consulting team who provide such a refreshing approach to ‘traditional’ consulting and I look forward to continuing this partnership throughout our current programme and beyond.”