The acquisitions are expected to generate £5 million in revenue. The company’s growth is supported by its long-term partnership with Wildstone, a provider of outdoor media infrastructure in the UK and Europe.

The expansion includes 70 classic 48 sheets, 43 digital 48 sheets, and six digital 96 sheets across Glasgow and Edinburgh. 75Media’s portfolio has grown rapidly since its establishment in 2020, now boasting over 380 classic, digital, and large format sites across the UK.

Speaking about the Scottish expansion, 75Media’s managing director, Paul Inman, said: “This is a pivotal milestone in our growth strategy and will be instrumental in us realising our goal of becoming the number one billboard advertising network for brands in the UK.

“This new Scottish network will enable us to become a dominant player in the Scottish out-of-home (OOH) market, with more sites still to come.”

Founder and CEO of Wildstone, Damian Cox, added: “We are delighted to have extended our framework agreement with Paul and his team through this Scottish expansion. 75Media represents a platform of exceptional media assets which we are excited to help grow rapidly.

“Their sales strategy is extremely interesting and shows how driven businesses can exceed revenue expectations without always relying on the mainstream agency model.

“We believe that OOH is still very much in its infancy in the UK. Both broadcast and the premium side of the market will see significant growth and innovation within the next five years and we at Wildstone are excited to be spearheading that with our tenant base.”

Mr Inman continued: “It is an incredibly exciting time for us as a company and also a great honour to be taking on these prestigious sites, and we look forward to working with agencies and brands of all sizes across Scotland to help tell their stories, out-of-home.”