Wooha Brewing Company launches £600k crowdfunding campaign
Kinloss-based Wooha Brewing Company has launched an ambitious £600,000 crowdfunding campaign to help achieve its international expansion goals.
The craft brewer has launched the fundraiser on Crowdcube as part of a larger £1.5 million funding campaign.
Wooha Brewing Company currently exports to the USA as well as to countries across Europe and south-east Asia whilst at the same time targeting the Chinese market.
The firm will utilise the funds to help grow the brand “rapidly and in a sustainable way”. To do this, the firm will expand its sales team, establish a robust marketing support team equipped with promotional activities and support for the firm’s international partners.
The company has said the funding secured through this campaign will allow it to bring three new members to the company’s sales team.
Wooha Brewing Company also said that the funds will be used to aid the production of its new 500ml can for the Chinese market.
So far, the crowdfunding campaign has raised £414,030 of its target with a total of 42 investors.