The financial mutual will donate £10 to the charity for every My ISA product it sells throughout December, including junior ISAs.

The business is aiming to raise much-needed funds for the mental health charity, which is registered in England, Scotland, Wales and Northern Ireland, as part of its Christmas campaign.

Since its launch in 1949, The Mental Health Foundation has been finding and addressing the sources of mental health problems to help support local communities. The charity’s five-year strategy focuses on boosting mental wellbeing and preventing mental health problems before they arise.

The charity is well known for hosting Mental Health Awareness Week, an annual event dedicated to raising awareness of mental wellbeing and inspiring action to promote the message of good mental health for all.

Lynn McClelland, marketing operations manager at Scottish Friendly, said: “It has been a really challenging year for so many families with the outbreak of Covid-19, and the events that followed, putting a real strain on people’s physical and mental health.

“It means a huge amount to us as a business to be able to support the UK’s leading charity for mental health and all the fantastic work that they do.

“We know Christmas is one of the busiest periods of the year for the charity, so hopefully this donation will help support the Mental Health Foundation at an extremely important time.

“In these uncertain times, it is increasingly important that we come together and find ways to support organisations that continue to make a positive difference to people in the community.”

Fiona Halton, head of corporate partnerships at The Mental Health Foundation, said: “We are delighted to be Scottish Friendly’s selected charity for their ‘Giving back this Christmas’ campaign.

“We rely on donations and grant funding to deliver the important work that we do, so it is fantastic to receive Scottish Friendly’s support this Christmas.”