The firm secured a Regional Selective Assistance grant of £450,000 from Scottish Enterprise to support its expansion and investment in an automated Autostore robotic solution, the first to be installed in Scotland that will improve its warehouse operation.

Direct Soccer was established over 20 years ago with three stores and in 2002 moved online with the extension of its industrial unit in Dundee now providing room for growth to target more club, individual and public sector customers at home and globally.

The teamwear company provides football kits, equipment and trophies, as well as a personalised print and embroidery service to customers across the UK and Europe supplying major brands including Nike, Adidas, Mitre and Joma.

Jean Martin, Scottish Enterprise managing director of business advice and services, said: “We have worked with Direct Soccer for many years and it is fantastic to witness the company’s transition from its traditional retail roots through to a thriving e-commerce business and plans for international growth as it kits out the factory and adds to its team.

“As the impact of Covid-19 is seen across the economy it is vital that Scotland has an innovative, ambitious and outward-looking manufacturing sector that can capitalise on future opportunities for international trade, investment and supply chain development.

“Direct Soccer is a fantastic example of this, and we look forward to continuing to support them as they enter this new phase of ambitious expansion investing and creating new jobs in Dundee.”

Joyce Gibson, Direct Soccer director, added: “COVID-19 has proved a challenge during 2020 with social distancing and safety measures having an impact on fulfilment speed as we focused on putting health, quality and safety first whilst processing orders.

“However, measures were put in place swiftly to minimise the impact on our business allowing us to push forward with our expansion plans during a very turbulent year.

“The investment programme of £1.9m over the next three years will increase the capacity to match the needs of our growing business and we look forward to the next stage in our business journey with the support of Scottish Enterprise.”