And finally…maybe not the Tip Top choice?

The friendly jibes centre around the wisdom of the firm’s decision to use cult cartoon character Top Cat to sell loans to buy a house.

Because, as many internet users succinctly pointed out:

https://twitter.com/KommanderKlobb/status/725255636506820608?ref_src=twsrc^tfw

Others questioned whether TC would meet the new stringent requirements of new FCA lending rules:

https://twitter.com/sebpatrick/status/725256905493495810?ref_src=twsrc^tfw

https://twitter.com/JP_Biz/status/724311584940675073?ref_src=twsrc^tfw

Reacting to the criticism, The Halifax said in a statement: “We did a lot of research with customers and colleagues exploring the use of lots of different characters. Top Cat was the standout favourite with both groups.

“Warner Bros. Consumer Products were really open to us using him in our campaign. Customers and colleagues loved the humour of using Top Cat and his gang and in a serious category dominated by ‘slice of life’ advertising, the introduction of characters from popular culture sets us apart from others. We’re looking at other characters to feature in future advertising.

“No other bank could run this campaign. It reflects our personality and is a real celebration of how our friendly and down to earth colleagues support everyone – showing Halifax as the uniquely human face of banking.”

Watch the Halifax’s new Top Cat advert here:

https://www.youtube.com/watch?v=3CPIu6aj5ZM&feature=youtu.be