And finally…Scottish inventor’s ‘revolutionary’ toilet brush smashes crowdfunding target

https://www.youtube.com/watch?v=HSLtwUbv3xE

Scottish inventor Garry Stewart is celebrating an astonishing response on crowdfunding site Kickstarter for his LooBlade, a ‘revolutionary’ product designed to replace the traditional toilet brush.

The 30-day campaign to raise £20,000 reached its target in just 10 days, and is still going strong.

With funding for manufacturing now secured, the first LooBlades will be delivered to Kickstarter backers in December, with full retail availability in January.



The international profile generated by LooBlade’s Kickstarter campaign has already resulted in contacts from retailers and distributors across the world. As a result, Stewart has already signed a distribution deal in Germany for supply into one of the country’s largest retailers of designer products.

Garry Stewart
Garry Stewart

“My long-term goal for LooBlade was obviously to see the product taken on by mainstream retailers, and I’ve already been amazed at the number of enquiries that have come in since the campaign begun,” said Garry Stewart, inventor of LooBlade. “In addition to securing the deal in Germany, I’m also engaged in discussions with companies from countries including the USA, Canada, Australia, Brazil, China, Japan and Taiwan.”

The design of LooBlade is centred on the invention of a patent-pending technology called SwipeClean, which replaces the classic brush bristles with an 8-blade silicone cleaning head that maintains a continuous contact with the surface to “swipe” it clean.

After hitting its target on Kickstarter, a new “stretch goal” of £30,000 has been set. This will see the introduction of a new version of the product with a bamboo handle, in addition to the three colours already available.

“The traditional toilet brush is a fundamentally flawed design – they don’t clean efficiently, they clog-up easily, they drip everywhere, they result in excessive use of cleaning chemicals and water, and ultimately people hate the sight of them!” said Stewart. “Bringing the unpleasant topic of toilet cleaning to the Kickstarter audience was a calculated risk, of course, but the speed with which we have achieved our target proves that many people share my dissatisfaction with conventional toilet cleaning options.”

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