And finally… pubic pint

Hell’s Basement brewery in Alberta apologised to anyone who felt disrespected by the naming of the product, RNZ reports.

The brewery and a Wellington leather shop named Huruhuru both faced criticism on Facebook from reo Māori exponent and TV personality Te Hamua Nikora, who revealed that the common interpretation of the Māori word is pubic hair.

Mike Patriquin, the co-founder of Hell’s Basement brewery, said their intended interpretation of the term was feather - meaning the beer itself was light as a feather - and that the full name of the beer is ‘Huruhuru (the Feather) New Zealand Hopped Pale Ale’.

Patriquin acknowledged the company did not consider the common use of huruhuru as a reference to pubic hair and said consultation with a Māori representative would have been a better reference than online dictionaries.

A spokesperson from Wellington leather store Huruhuru told RNZ they had meant no offence by calling their store Huruhuru, which they also intended to mean wool, feather, or fur.