And finally…orgasms could bring the British economy to climax, claims firm introducing ‘self-love days’

And finally...orgasms could bring the British economy to climax, claims firm introducing 'self-love days'

Politicians are constantly thinking of new ideas and policies to help boost the economy, but there is one idea no government will have thought of before but one company is now advocating, and it’s a lot more fun than inflation, interest rates and trade deficits.

A new report by LELO UK – the sex and intimacy brand – suggests that one cost effective way to help boost the UK economy is for the nation to have more orgasms. Yes, really. In fact, regular climaxes could help add a whopping £90.445 billion to the economy.

In light of the potential economy-boosting benefits of orgasms, LELO UK said it is now to become the first company in the world to allow its employees to take ‘self-love days’. Self-love days follow the format of duvet days, but with a twist: employees are encouraged to take the day to fulfil themselves sexually and have plenty of orgasms.



Whether it’s alone or with a partner, LELO believes that offering employees the chance to take days off dedicated to sexual pleasure will improve happiness, reduce stress and ultimately improve the productivity of its workforce. LELO is calling on companies all over Britain to follow their lead and introduce self-love days for their employees.

The study, which draws on existing academic research as well as original research commissioned by LELO UK3, found that happiness is a major driver of productivity, with 94 per cent of people agreeing that the happier they are, the more productive they are at work.

According to research, when Britons are happier, their productivity increases by an average of 10-20 per cent. Translating this to the workplace, a 10 per cent rise in output from each UK worker would mean the nation potentially making £129.13 more per week, per person. That means if every one of the 32.4 million people working in the UK increased their productivity by 10 per cent this could add £3.5 billion a week to productive output.

What’s more, if they increased it by 20 per cent it could mean an increase of an amazing £7.132 billion a week. Another way to look at is a 20 per cent increase in productivity could mean we could all work a four-day week.

And what’s one action that can be relied upon to give individuals a fix of happiness every time?

In fact, over three quarters (78 per cent) of Britons surveyed by LELO said orgasms make them happier, whether they have them alone or with a partner. What’s more, according to the research, two thirds (66 per cent) of Britons say that they feel more productive after having an orgasm, with 40 per cent believing they benefit from the happiness and productivity-boosting effects of an orgasm for up to five days afterwards.

Rachael Nsofor spokesperson from LELO UK said: “At LELO UK we know that sexual well-being is just as important as balancing physical and mental health. With this in mind, we thought it would be interesting to find out how this really impacts people’s day-to-day life and to explore what benefits could arise from the people in the UK having more opportunities to explore their bodies regularly.”

“We’re really proud of this research report and its findings. Being sexually fulfilled and satisfied is something that we at LELO UK feel is a basic human right and it’s completely free! And as a result of this research, we’re delighted to introduce a new initiative where we are offering our UK employees the opportunity to take up to four days a year as a “self love day”. We hope our UK staff use them to do whatever they want to explore their happiness and what makes them tick with the hope that they’ll come to work the next day with a spring in their step and be as productive as possible.”

Rosanna Spero, author of The Economy of Orgasms report said: “Researching the link between productivity and happiness and then linking this to the effects of an orgasm on our body and brain has been fascinating. When you unpick the figures and discover if we had more of them, the UK’s GDP could rise by as much as £90 billion the arguments for ‘staying in’ more are compelling. It is very rare something free can be so effective.”

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