Stephen Bird

Announcing the change, chief executive Stephen Bird said he was very excited to have reached this milestone”.

In a company announcement issued yesterday, the company said that the new brand symbolises the transition underway to bring a clarity of focus, renewed sense of purpose and drive for sustainable growth for shareholders, clients and colleagues.

It added that simplifying the business, coming together under one single brand is a key enabler to drive future growth.

Stephen Bird said that the change was about the business “business coming together under a single global brand with a determined focus on enabling our clients and customers to be better investors”.

abrdn also announced a major new charity partnership with Hello World, a digital education charity that offers a practical, affordable and scalable solution to the global education deficit.

abrdn’s partnership with Hello World will fund communities to build 64 new Hello Hubs over two years, providing life-changing opportunities and education to approximately 80,000 children and adults in disconnected communities.

On the partnership, Mr Bird added: “Acting with courage and conviction, being optimistic about the future and building powerful partnerships are all important attributes of the brand we are creating.

“That’s why I’m delighted that today we can also announce our partnership with Hello World – a charity that, like us, is solving the problems of today and tomorrow with innovative thinking, sustainable values and a futurist approach. Personally, I’m passionate about education and digital skills – and for me this partnership is a perfect fit with what abrdn stands for.”